The Metaverse, together with Virtual Reality and Augmented Reality, is a term that lately attracts more and more attention thanks to the concrete investments that companies like Facebook, hi-tech multinationals and even entire states like South Korea, are making in this direction. It can easily be said that the Metaverse will be the natural evolution, as well as the future, of the internet, economy and business, and consequently a future that will tangibly affect everyone’s life. So let’s see what the Metaverse is, how it works, what it is for, the applications of the Metaverse to everyday life, as well as its future developments also thanks to the businesses that decide to invest in it.


The term Metaverse was first coined and used in 1992 by Neal Stephenson in his cyberpunk science fiction book Snow Crash. The Metaverse is defined here as a virtual reality shared via the internet by a multitude of users represented in three dimensions by an avatar. Another example of a Metaverse is brought to Ready Player One by Ernest Cline in which people live in a virtual world through their avatars and have a real parallel (and sometimes predominant) life to the real one.

The Metaverse is therefore a virtual parallel universe that can be created by replicating existing elements or with entirely invented elements. In the Metaverse there are shops, bars, supermarkets, restaurants, museums, homes, entertainment and sports venues, public offices and much more. The Metaverse can be accessed and participated through the immersive tools already known and used for virtual reality, such as the special viewers.

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The Metaverse has and will have extremely heterogeneous applications. If initially the virtual universe will serve to maximize the user experience by offering increasingly advanced and immersive entertainment services, in the near future anything can be done in the Metaverse.

As for social media, for example, if since their advent people have started sharing online. Even more, with the Metaverse they will begin to actively participate.

In the Metaverse, it will be possible to do daily or decidedly unique activities that will range from meetings with work colleagues to watching films and concerts, passing through trips to existing or invented places, to sports and video games, all without leaving home.

South Korea, the first state to officially enter the Metaverse , gave a preview of how the parallel virtual universe will be applied to everyday life. Once the Metaverse is operational, Korean citizens will be able to visit places of interest like museums and cinemas. Furthermore, they can access to public offices and send request documentation with the support of real personnel. This person will access the Metaverse via an avatar, and so on. Everything only through an internet connection and special augmented reality equipment.

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World of Gaming and Entertainment

In short, the Metaverse will initially see its primary application to the worlds of gaming, entertainment as well as areas to which virtual reality is already applied, with the advancement of technology and immersive tools, as well as with the growth of investments by companies and organizations operating in various fields, the Metaverse will become a real parallel universe in which everything will be possible.

Virtual Universe

The Metaverse is a virtual universe, physically tangible but also extremely real. Above all, the economy will be real given that in the Metaverse. Companies will invest in marketing campaigns and users will be able to make purchases using cryptocurrencies.

In the next few years we will most likely see a growing investment by companies and franchised businesses in the MetaverseFranchises and autonomous businesses (initially in the field of video games and then in increasingly heterogeneous areas) will invest in the Metaverse to offer increasingly advanced services, a more immersive experience, as well as increasingly effective immersive marketing services.